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Challenge

When Infimobile approached us, they faced the daunting task of establishing a robust online presence in a saturated market. With a customer acquisition cost exceeding $200, they sought to significantly reduce this figure while enhancing brand visibility and credibility.

Objectives

  • Reduce Customer Acquisition Cost: Bring down the customer acquisition cost from over $200 to a more sustainable $40.
  • Enhance Online Presence: Establish a compelling presence across key digital platforms to effectively communicate Infimobile’s USPs.
  • Boost Brand Trust: Build trust and credibility among consumers by highlighting Infimobile’s affordability and reliability.

 

Strategy

To achieve our objectives, we devised a comprehensive digital marketing strategy focused on brand visibility and trust-building.

Platform Diversification: Leveraged a mix of social media channels (Facebook, Instagram), search engines (Google), email marketing, and e-commerce platforms (Amazon, eBay) to reach diverse audiences.

Content Creation: Developed engaging and informative content tailored for each platform, including social media posts, email templates, FAQ videos, and website banners. Additionally, we curated compelling product descriptions and optimized content for SEO to enhance visibility.

Influencer Marketing: Collaborated with relevant influencers to amplify Infimobile’s brand message and reach a wider audience, fostering trust through authentic endorsements.

Online Reputation Management: Monitored and responded to customer queries and feedback across social media platforms, ensuring a positive brand image and timely resolution of issues.

E-commerce Optimization: Optimized Infimobile’s presence on Amazon and eBay with visually appealing page designs and compelling product listings to drive sales and enhance brand visibility.

Conclusion

Through a strategic blend of digital marketing tactics, we successfully positioned Infimobile as a trusted provider of affordable and reliable telecommunications services. By surpassing key performance indicators and delivering tangible results, we demonstrated our commitment to driving growth and success for our clients in the dynamic digital landscape.

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