Elevating Artific's Brand Reputation Among HNIs
Furniture industry
Artific's Brand Boost: A Digital Win with Lantrn
Artific, a premium furniture brand, sought to enhance its reputation and awareness among high-net-worth individuals (HNIs). Partnering with Lantrn Marketing, the goal was to establish a strong online presence and position Artific as the go-to luxury furniture brand.
Challenge
Artific faced the challenge of penetrating the luxury furniture store in hyderabad. They needed a comprehensive digital strategy to build brand reputation and increase awareness among a discerning and affluent customer base.
Strategy
Lantrn Marketing employed a multi-faceted strategy to elevate Artific’s brand presence:
Social Media Management
- Curated and managed Artific’s presence on major social media platforms.
- Developed a content calendar focusing on high-quality visuals and engaging posts to attract HNIs.
Content Creation
- Produced premium content showcasing Artific’s luxurious furniture offerings.
- Utilized high-resolution images, videos, and informative articles to highlight the brand’s uniqueness and quality.
Meta Ads
- Launched targeted advertising campaigns on Meta platforms (Facebook and Instagram) to reach HNIs.
- Used advanced targeting options to focus on affluent users interested in luxury home decor.
Google Ads
- Implemented search and display ad campaigns to capture high-intent users searching for luxury furniture.
- Utilized remarketing strategies to stay top-of-mind for potential customers.
Out Come
- Brand Awareness: Successfully elevated Artific’s brand awareness among HNIs, making it a recognizable name in the luxury furniture sector.
- Increased Engagement: Achieved higher engagement rates on social media platforms, with more likes, shares, and comments from the target audience.
- Enhanced Reputation: Built a strong and prestigious brand reputation, positioning Artific as a leading luxury furniture brand.
- Traffic and Leads: Increased website traffic and generated high-quality leads, driving more potential customers to explore and purchase Artific’s products.
Services Offered
Lantrn Marketing
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