Top international schools in hyderabad A Comprehensive Guide
Education industry
Deccan Springs Global School
Deccan Springs Global School (DSGS) is one of the international schools in hyderabad, founded by the Sai Kadari Educational Society, aims revolutionize education by recognizing and to nurture each child's unique potential with a holistic learning experience tailored for today's fast-evolving digital world. The management is committed to offering students and educators the necessary tools and infrastructure. Our collaboration with DSGS in the academic year 2022 significantly enhanced their digital presence and reduced their student acquisition cost.
Challenge
Deccan Springs Global School, a newly established institution in Nacharam, Hyderabad, faced high student acquisition costs ranging from ₹50,000 to ₹60,000. As a new entrant in the market, the school needed to build brand awareness and establish trust among parents, all while lowering acquisition costs to ensure sustainable growth.
Objectives
- Increase school visibility by engaging social media content, SEO optimized blog posts, Google Ad campaigns
- Build trust and interest by continuously retargeting campaigns, showcasing social proof, parent testimonials
- Highlighted unique curriculum and infrastructure and encouraged parents to visit the school
- Converted visits to enrollments by tailoring follow-up campaigns
Strategy
We collaborated with Deccan Springs Global School during the academic year 2022, focusing on a comprehensive digital marketing strategy that included:
- Launched Brand Awareness Campaigns across Meta and Google platforms to introduce the school to the target audience.
- SEO Strategy improved the school’s online visibility through targeted SEO efforts.
- Retargeting Campaigns Implemented a structured marketing funnel with four phases:
- Brand Awareness: Initial campaigns to introduce the school and its unique offerings.
- Consideration: Two sub-phases – ‘Desire’ and ‘Act’, involving continuous retargeting and providing social proof to build trust.
- Admissions: Targeted campaigns aimed at parents who had shown interest but had not yet enrolled their children.
- Social Media Management: Maintained an active presence on social media to engage with the community and share updates about the school.
Conclusion
The comprehensive digital marketing strategy resulted in a substantial reduction of the average student acquisition cost from ₹50,000 to ₹24,000. The school’s brand awareness significantly increased, as evidenced by improved online presence and higher conversion rates. The targeted campaigns successfully attracted inquiries and enrollment, contributing to the school’s growth and success.
Creatives
- Social Media Posts: Engaging and informative posts showcasing the school’s curriculum, facilities, and events.
- Ad Creatives: Visually appealing ads designed for Meta and Google platforms to attract prospective parents.
Lantrn Marketing
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