Optimizing Lead and Acquisition Costs for Physics Wallah

Education industry

Physics Wallah's Marketing Success with Lantrn Marketing

Physics Wallah, a prominent education platform, partnered with Lantrn Marketing to optimize their lead generation and acquisition processes. The primary goals were to reduce the cost per lead (CPL) and cost per acquisition (CPA) while maintaining high-quality leads.

Cost Per Lead

Reduced from ₹914 to ₹213 while maintaining lead quality.

Efficiency

Improved overall marketing efficiency, leading to better resource allocation.

Cost Per Acquisition

Decreased from ₹51,000 to ₹12,000.

Lead Quality

Maintained high-quality leads despite the reduction in CPL.

Challenge

Physics Wallah faced challenges with high CPL and CPA, which limited their ability to scale efficiently. They needed to reduce these costs without compromising the quality of leads, ensuring sustainable growth and resource optimization.

Strategy

Lantrn Marketing implemented a strategic plan focusing on marketing consulting and optimization across key digital platforms:

Platform Optimization
- Facebook: Enhanced targeting and ad creatives to attract more relevant audiences and reduce CPL.
- Instagram: Leveraged visual content and story ads to engage potential leads effectively.
- Google: Implemented advanced search and display ad strategies to capture high-intent users.
Data-Driven Strategies
- Analyzed existing data to identify patterns and areas for improvement.
- Continuously monitored and adjusted campaigns based on performance metrics.
A/B Testing
- Conducted A/B tests on ad creatives, targeting options, and landing pages to identify the most effective combinations.
- Used insights from tests to refine and optimize campaigns.
Lead Quality Assurance
- Implemented rigorous lead quality checks to ensure that reduced CPL did not compromise the caliber of leads.
- Used targeted content and messaging to attract genuinely interested and qualified leads.

The Outcome

Cost Efficiency: Successfully reduced the CPL from ₹914 to ₹213, allowing for more efficient budget allocation.
Improved CPA: Decreased the CPA from ₹51,000 to ₹12,000, significantly lowering acquisition costs.
High-Quality Leads: Maintained the quality of leads, ensuring that the reduced CPL did not affect the overall lead quality.
Enhanced Performance: Optimized marketing strategies led to improved campaign performance and better ROI.

Services Offered

Marketing Consulting

Through targeted marketing consulting and strategic optimization, Lantrn Marketing helped Physics Wallah achieve significant reductions in CPL and CPA while maintaining high lead quality, driving growth and efficiency in their marketing efforts.

Lantrn Marketing

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