Relax and Unwind at summer green resorts in hyderabad
Resorts
Summer Green Resort
Summer green resorts in hyderabad, is a premier holiday destination renowned for its lush greenery, elegant living spaces, and top-notch amenities. Offering a variety of experiences, from fine dining and luxurious accommodations to fun-filled activities and peaceful moments, the resort is perfect for families, friends, and corporate events. Our collaboration with Summer Green Resort aimed to elevate their online presence and drive bookings post-COVID-19 reopening.
Challenge
Summer Green Resort faced significant challenges in filling up the resort with day outings and hotel check-ins, particularly after reopening post-COVID-19. Key issues included poor customer service perceptions and underwhelming amenities, leading to low visibility and engagement.
Objectives
- Increase Lead Generation: Generate a high volume of leads for day outings, room bookings, and corporate & wedding bookings to boost overall business.
- Maximize Occupancy Rates: Achieve full occupancy for hotel stays and secure consistent corporate bookings each month.
- Enhance Visibility and Engagement: Utilize influencer marketing and content creation to improve the resort’s visibility and customer engagement.
- Improve Conversion Rates: Convert a significant portion of generated leads into actual bookings through targeted marketing campaigns and improved online reputation management.
Strategy
We developed a comprehensive strategy to address these issues and achieve the desired outcomes:
- Influencer Marketing: Partnered with influencers to highlight the resort’s ambiance, views, nature, and amenities. This generated initial interest and inquiries.
- Lead Generation Campaigns: Launched targeted campaigns on Facebook, Instagram, Google, and the resort’s website to drive bookings for day outings and stays.
- Content Creation: Developed engaging content that showcased the resort’s features, targeting specific groups like schools, corporates, couples, and families.
- SEO and Online Reputation Management: Improved the resort’s online visibility and managed customer feedback to enhance their reputation.
Conclusion
The digital marketing campaign for Summer Green Resorts was a resounding success. By strategically leveraging influencer partnerships, targeted lead generation campaigns, and engaging content creation, we were able to address the resort’s key challenges. The campaign resulted in generating over 2000 leads, achieving full occupancy for hotel stays, and securing 5-7 corporate bookings per month. Influencer marketing significantly increased the resort’s visibility, while a robust SEO and online reputation management strategy enhanced its online presence and customer perception. With a 35% conversion rate, the campaign not only filled rooms but also set a new standard for the resort’s marketing efforts, demonstrating the power of a well-crafted digital marketing strategy.
Creatives
- Social Media Posts: High-quality images and videos highlighting the resort’s amenities and experiences.
- Ad Copies: Customized ad copies targeting different audience segments (schools, corporates, couples, families).
- Website Design: A user-friendly and visually appealing website showcasing all resort offerings and facilitating easy bookings.
- Influencer Videos: Authentic experiences shared by influencers, emphasizing the resort’s unique selling points.
Lantrn Marketing
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