Transforming Healthcare Recruitment for Medline Recruitment
Human Resources
Medline Recruitment's Digital Success with Lantrn Marketing
Medline Recruitment, a reputable recruitment company in the UK, specializes in recruiting healthcare staff for NHS hospitals. With a focus on hiring nurses from across the globe, Medline partnered with Lantrn Marketing to enhance their lead generation efforts and streamline their recruitment process. The objective was to generate high-quality leads from 32 targeted countries and improve overall campaign efficiency.
Challenge
Medline Recruitment is needed to efficiently recruit healthcare staff from multiple countries to meet the demands of NHS hospitals in the UK. They faced the challenge of generating high-quality leads while managing costs and effectively communicating the benefits of working in the UK.
Strategy
Lantrn Marketing developed a comprehensive digital marketing strategy to address Medline Recruitment’s needs:
Social Media Ads
- Launched targeted social media ad campaigns across Facebook, Instagram, and LinkedIn to reach potential healthcare staff.
- Highlighted the benefits of working for NHS hospitals, including salary packages, benefits, and the culture of different UK cities.
Social Media Management
- Managed Medline Recruitment’s social media presence to engage with potential candidates and maintain a consistent online presence.
- Posted informative and engaging content about the recruitment process and opportunities in the UK.
Google Ads
- Implemented search and display ad campaigns to capture high-intent users searching for healthcare job opportunities in the UK.
- Used remarketing strategies to stay top-of-mind for potential candidates.
Website Management
- Optimized Medline Recruitment’s website to ensure a seamless user experience and improve lead conversion rates.
- Created landing pages tailored to different countries and target audiences.
Content Creation
- Developed high-quality content, including blog posts, videos, and testimonials, to showcase the experiences of healthcare staff working in the UK.
- Used content to build trust and provide valuable information to potential candidates.
the Outcome
- High-Quality Leads: Successfully generated over 4,000 high-quality leads every month from 32 countries, ensuring a steady stream of potential candidates for NHS hospitals.
- Improved Conversion Rates: Achieved a 5% conversion rate from digital campaigns, translating to a significant number of recruits.
- Cost Efficiency: Reduced the cost per lead by 43%, enabling more efficient budget allocation and maximizing ROI.
- Effective Campaign Management: Successfully managed and executed 28 campaigns monthly for each NHS hospital, highlighting the unique benefits and opportunities available.
Services Offered
Lantrn Marketing
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