Client Profile
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Name: Deccan Springs Global School
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Industry: Education
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Location:Nacharam, Hyderabad
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Specialties: Unique curriculum, state-of-the-art infrastructure, innovative teaching methodologies
The Challenge:
In the heart of Hyderabad, Deccan Springs Global School stood as a beacon of educational innovation. Yet, they grappled with two major issues: a lack of high-quality leads and insufficient brand awareness. This situation was more than a hiccup; it was a hurdle in showcasing their educational prowess to the right audience.
Goals Set:
- Generate and capture high-quality leads.
- Boost brand recall and recognition.
- Gain a deeper understanding of marketing data to drive decisions.
Strategic Blueprint & Execution:
- The AIDA Model Funnel: We crafted a marketing funnel based on the AIDA (Attention, Interest, Desire, Action) model, focusing on stages that would most effectively resonate with our target audience – the parents.
- Behavioral Targeting: After extensive research, we categorized parents into distinct segments, allowing for more personalized and effective campaigns.
- Multifaceted Campaigns: Our approach included highlighting Deccan Springs’ exceptional educational offerings, infrastructure, teaching methods, and extracurricular activities, ensuring a comprehensive portrayal of the school’s strengths.
Impactful Results:
- Cost Efficiency: We dramatically reduced the customer acquisition cost to one-third of its value from the previous year.
- Lead Generation: Thousands of high-quality leads were generated, primarily focused within an 8 km radius of the school.
- SEO Success: Achieved top-page ranking for all targeted keywords within a span of just six months.
Conclusion & Key Insights:
This project was Lantrn Marketing’s maiden voyage into the educational sector, and we embraced it as a challenge. Our journey into understanding the psyche of parents was enlightening, allowing us to tap into their needs and aspirations effectively. Utilizing a broad spectrum of platforms – from Facebook and Instagram to Google Search, Display, YouTube, and WhatsApp – we crafted a campaign that was not just diverse in its reach but also deep in its impact.
Final Reflection:
Our work with Deccan Springs Global School is a testament to our ability to adapt and thrive in new sectors. It highlights how a well-rounded, data-driven, and empathetic approach to marketing can revolutionize the way an educational institution is perceived and engaged with, setting new benchmarks for success.
