Deccan Springs Global School – Crafting a Marketing Masterpiece for Educational Excellence

Client Profile

  • Name: Deccan Springs Global School
  • Industry: Education
  • Location:Nacharam, Hyderabad
  • Specialties: Unique curriculum, state-of-the-art infrastructure, innovative teaching methodologies

The Challenge:

In the heart of Hyderabad, Deccan Springs Global School stood as a beacon of educational innovation. Yet, they grappled with two major issues: a lack of high-quality leads and insufficient brand awareness. This situation was more than a hiccup; it was a hurdle in showcasing their educational prowess to the right audience.

Goals Set:

  • Generate and capture high-quality leads.
  • Boost brand recall and recognition.
  • Gain a deeper understanding of marketing data to drive decisions.

Strategic Blueprint & Execution:

  • The AIDA Model Funnel: We crafted a marketing funnel based on the AIDA (Attention, Interest, Desire, Action) model, focusing on stages that would most effectively resonate with our target audience – the parents.
  • Behavioral Targeting: After extensive research, we categorized parents into distinct segments, allowing for more personalized and effective campaigns.
  • Multifaceted Campaigns: Our approach included highlighting Deccan Springs’ exceptional educational offerings, infrastructure, teaching methods, and extracurricular activities, ensuring a comprehensive portrayal of the school’s strengths.

Impactful Results:

  • Cost Efficiency: We dramatically reduced the customer acquisition cost to one-third of its value from the previous year.
  • Lead Generation: Thousands of high-quality leads were generated, primarily focused within an 8 km radius of the school.
  • SEO Success: Achieved top-page ranking for all targeted keywords within a span of just six months.

Conclusion & Key Insights:

This project was Lantrn Marketing’s maiden voyage into the educational sector, and we embraced it as a challenge. Our journey into understanding the psyche of parents was enlightening, allowing us to tap into their needs and aspirations effectively. Utilizing a broad spectrum of platforms – from Facebook and Instagram to Google Search, Display, YouTube, and WhatsApp – we crafted a campaign that was not just diverse in its reach but also deep in its impact.

Final Reflection:

Our work with Deccan Springs Global School is a testament to our ability to adapt and thrive in new sectors. It highlights how a well-rounded, data-driven, and empathetic approach to marketing can revolutionize the way an educational institution is perceived and engaged with, setting new benchmarks for success.

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